A live 40-day challenge with Arianne Jones
40 days without refined sugar.
And I'm doing it with you.
The meal plan, the grocery lists, the label swaps โ and five live Sunday mornings where I'm actually there. Not a course sitting in an app waiting for you to feel motivated.
- โDays
- โHrs
- โMin
- โSec
- Starts Tuesday, October 20
- 5 live Sundays
- $297 ยท one payment
Doors close the night of October 20th. Everyone starts the same morning.
The honest part
I built this from inside my own rebuild.
I spent six months in a hospital bed. Relearning how to swallow. How to stand up. Away from my house and away from my kid.
And here's what nobody says about rebuilding: it isn't brave. It's boring. It's a hundred small decisions a day, when you've got nothing left to decide with.
Sugar is always the first one to volunteer. It's the fastest, cheapest decision in the house, and I lived on it. I'm not judging anybody for that.
But I'm never going back to letting it decide for me. So I built the 40 days I wish somebody had handed me โ with every decision already made.
Arianne
If you already know
You don't have to read the rest of this.
$297, one payment, and doors close the night of October 20th. The form's right below โ everything under it is just the detail if you want it.
The part that gets people
It was never about the ice cream.
Everybody comes into this braced to give up dessert. Then they read the back of the pasta sauce.
Most of the refined sugar in an ordinary kitchen isn't in anything sweet. It's in the food you'd have described to me as healthy โ and sometimes it's in there twice, under two different names, so no single one looks like much.
- Pasta sauce
- Bread
- Salad dressing
- Marinade
- Flavoured yogurt
- Granola
- Protein bars
- Oat milk
- Deli meat
- Crackers
- Bottled smoothies
- The "whole grain" cereal
That's one afternoon of prep week โ and it's the thing people tell me they can never un-see.
The 40 days
Here's exactly how it runs.
Everybody moves through it on the same days, at the same time, together. That's the whole point.
-
Tuesday, October 20 ยท 5:00pm MST
The Kickoff, live
60โ90 minutes, live with me. What the 40 days look like, how to set yourself up, and your questions answered out loud. Replay up straight after.
-
October 20โ24
Prep Week โ The Warm Up
Four short daily videos before you change a single thing. Your why and your starting numbers. A hydration plan. The pantry-and-label afternoon. Your craving toolkit.
-
Sunday, October 25 ยท 9:00am MST
Day 1 โ and our first live
We walk the meal plan and grocery list together, get the week prepped, and I hand over the week-one hacks.
-
Sundays ยท 9:00am MST
Five live sessions, all the way through
Oct 25 ยท Nov 1 ยท Nov 8 ยท Nov 15 ยท Nov 22. Cravings and what to do at 4pm. The voice in your head. How to reboot after a slip instead of quitting. Your numbers, side by side.
-
Tuesday evenings
Healthy Bestie Office Hours
For the questions that land at 8:47 at night, after the kids finally go down.
-
Sunday, November 22
You did it
The 80/20 plan, what a permanent relationship with sugar actually looks like, and a proper celebration. You finish before the holidays, already feeling like yourself.
Put these dates in โ join usTakes you back up to the form ยท $297, one payment
What you get
Everything decided, before you start.
You are not short on information. You're short on decisions. So I made them.
Two full meal plans
Breakfast, lunch, dinner, snacks and refined-sugar-free desserts. Chef-made, most of them under half an hour. The same week of recipes repeats twice โ on purpose โ so week two runs itself instead of becoming a second job.
One grocery list a week
One list. Not a list per recipe. Take it to the shop, come home, you're done thinking about it.
Label decoding + this > that
How to read the back instead of the front, and what to buy instead. Same taste, different brand โ this is brands, not willpower.
Five Sunday mornings
9:00am MST, live on your phone, in your pyjamas, with everybody else in the challenge. Plus Tuesday-evening office hours. Every session recorded if you can't make one.
Your Mind Body Scan
Four honest minutes on day one โ energy, sleep, focus, mood, cravings. Then again at the end. Side by side, in your own handwriting, so you're not guessing whether it worked.
Lifetime access
Every meal plan, every grocery list, the workbook, and all five live replays. It lives in your library and it doesn't expire. Open it again in March.
Get all of it โ $297Takes you back up to the form ยท $297, one payment
Let's be clear about one thing
Nobody is sitting in the dark being brave about celery.
This is not a detox. It's not a cleanse. Nobody counts a calorie, nobody counts a macro, and nobody is hungry.
Let me tell you what my eight o'clock looks like now. Two dates. Almond butter. A square of really good dark chocolate. Flaky salt on top. That's the ritual โ and there's no refined sugar anywhere in it.
There are desserts. Real ones. Written into the plan, for all 40 days. Fruit stays. Dates stay. The goal was never to take sweet away from you.
It was to stop it running the show.
Why this one is live
Nobody quits on day one. They quit on day nine.
Day nine is a Wednesday. It's raining. The whole thing feels like homework nobody assigned. And somebody has brought snickerdoodles into the office.
That is not a willpower problem. That is being on your own with it.
Here's what you don't know yet on day nine, and I do: people tell me the cravings break somewhere around day ten or twelve, and then it gets genuinely easier. Day nine is usually the last hard one โ and historically, it's the day people give up, four days short of the good part.
So this year, you're not on your own for it. That's the whole reason it's live.
Don't do day nine aloneTakes you back up to the form ยท $297, one payment
Who's in here
If any of this sounds like your week.
You're running on fumes and calling it fine
The 3pm crash you've completely normalised. The deal you make with yourself at nine at night. You don't need another thing to do โ you need somebody else to make the decisions for a month.
You've been feeding everybody but you
Cold toast crusts, whatever was left on their plate, half a coffee reheated twice. You're not cooking two dinners and I'd never ask you to. One plan, one list, one dinner the whole table eats.
You start things and don't finish them
A graveyard of half-finished programs and a folder of saved recipes you've never made. You don't need more information. You need one plan, one thing to do today, and somebody there in week two.
You already eat pretty well and you're stuck
The workouts are done, the steps are done, and nothing has moved in a year. "Healthy" and "no refined sugar" are not the same sentence โ and that gap is worth 40 days of your attention.
That's my week โ count me inTakes you back up to the form ยท $297, one payment
From people who did it
Six years. 250+ people. Same three things every time.
"I thought it was normal to NEED a 3pm coffee, have headaches all the time, and have serious sugar cravings when stress hits. This course changed my life. The brain fog I've had for years is gone."
Past participant
"This course has every single step you need. I went in unsure if I could do it, but they prepare you so well that I crushed it with ease. Super proud of myself. Also โ the recipes are so good."
Past participant
"Every other sugar detox out there is always about restriction. This course is SO empowering. I felt full, I felt satisfied, I was never hungry or felt restrictive at all."
Past participant
"I did the Sugar Rx the first time in 2020 and I was shocked at how many of my foods had hidden sugar in them. This changed the game for me. I come back to it year over year."
Past participant
"The meal plan is legit worth the course itself. One grocery list to follow, a bit of prep on Sundays, and amazing dinners each night. We kept doing it for three months because we felt so good on it."
Past participant
"I didn't notice the benefits until it was finished and I started to add sugar back in โ that's when I clearly recognised how much better I had been feeling."
Past participant
Join the 40-Day Sugar ChallengeTakes you back up to the form ยท $297, one payment
The whole thing
One payment. Everything included.
- The Kickoff, live with ArianneIncluded
- Prep Week โ four daily videosIncluded
- Two full meal plans + weekly grocery listsIncluded
- Label decoding + the swap guideIncluded
- Five live Sunday sessionsIncluded
- Tuesday Healthy Bestie Office HoursIncluded
- Your workbook + Mind Body ScanIncluded
- Every replay, lifetime accessIncluded
One payment. No upsells. No order bump. Nothing else to buy.
The form's at the top of the page.
Takes about a minute. You'll get your login straight away, and I'll see you on October 20th.
$297, one payment. Doors close the night of October 20th.
Before you ask
The questions I actually get.
What exactly am I giving up?
Refined sugar, for 40 days. That's the whole ask. Fruit stays. Dates stay. Dessert stays โ there are refined-sugar-free ones written into the plan. You are not counting anything and you will not be hungry.
I can't make the live sessions. Is it still worth it?
Yes. Every session is recorded and up straight after, and they're yours forever. Come to what you can, watch the rest with your coffee on a Monday. Plenty of people do it that way and finish just fine.
Do I have to cook separate meals for my family?
No, and I'd never ask you to. One meal plan, one grocery list, one dinner the whole table eats. Most households end up eating better without anybody announcing a diet.
How much time does the cooking actually take?
Most recipes are 15โ35 minutes. And the same week of recipes repeats twice on purpose โ so by week two your hands already know what they're doing and it stops feeling like a project.
I have dietary restrictions.
Most of the plan is already gluten-free and dairy-free or has an easy modification. If you have something specific, email hello@ariannejones.com before you buy and we'll tell you honestly whether it'll work for you.
What happens after the 40 days?
Our last live session is entirely about that โ the 80/20 rule and what a permanent, non-mad relationship with sugar looks like. Not never again. On your terms. And everything stays in your library for whenever you want to run it back.
Can I start later if I miss October 20?
Not this one. Doors close the night of the 20th, because a group that starts on eleven different days isn't a group โ and the group is the reason this works. We run it again next year.
How is this different from the evergreen Sugar Rx?
Same bones, six years of refinement, and one enormous difference: I'm actually there. Five live Sundays, weekly office hours, and a few hundred people doing day nine on the same day you are.
All answered โ sign me upTakes you back up to the form ยท $297, one payment
Come do this with me.
40 days without refined sugar. Five weeks live. We all start together on Tuesday, October 20th โ and you finish before the holidays, already feeling like yourself.
Take me back up to the form โ
$297, one payment. Doors close the night of October 20th.
Questions? hello@ariannejones.com โ we aim to reply within 24 hours.
The 40-Day Sugar Challenge is a nutrition education and habit programme. It is not medical advice and it isn't a substitute for care from your own healthcare provider. Individual experiences vary.
